Ok, so now I have two stores that I sell my NY style crumb cakes in, what's next? I continued to solicit my NY style crumb cakes to additional supermarkets and specialty stores. I went slowly only soliciting to one store at a time. I am new to the food industry as a seller and was trying to learn as much as I could. Each buyer and each store runs completely different. It is not a one size fits all for my NY style crumb cakes! Some stores were great, they offered to try my product. Others were not interested because of the short shelf life of the NY style crumb cake. We do not add any preservatives, so the shelf life of the NY style crumb cake is only 7-9 days. I was told once that my cake needed to sit on the shelf for a month! That really takes away what I stand for with my NY style crumb cakes. Fresh baked!